Only for true passions.

REVIVE YOUR TASTE

The story of Ari Saal Forman and his provocative design with mentor Judy Garlan is a fascinating chapter in streetwear culture. Ari is a designer and artist known for his subversive spirit and scathing critique of brands and consumption. His His most famous creation, the “Menthol 10” , is a sneaker that parodies both Nike and Newport cigarettes, two consumer icons in very different contexts.

Load video: <p>By merging design and message, this product goes beyond a utilitarian object to become a cultural think piece. It invites you to rethink the way we value objects, brands, and their impact on our lives. As Ari did with Menthol 10, this deck offers a new perspective, both critical and aesthetic.</p>

KEEP SMILING WITH COLORS

By merging design and message, this product goes beyond a utilitarian object to become a cultural think piece. It invites you to rethink the way we value objects, brands, and their impact on our lives. As Ari did with Menthol 10, this deck offers a new perspective, both critical and aesthetic.